Boutique Medicine

How the transhumanist pursuit for endless youth ends up enforcing beauty standards and social inequality

Cosmetics, surgical procedures, genetic treatments, 100 pills per day: anything goes with Transhumanism. Patients are turned into consumers and unaccessible health services are fetishized.

“The promotion of public discourses about the feminine dissatisfaction and the promise of resolution through biomedical resources is also observed in the field of aesthetic medicine. It is interesting to see how it becomes central to the hope to transform bodies rapidly, as if it would come alongside a strong subjective transformation too. In the reports given by women who went under cosmetic surgery, it is frequently mentioned the idea that they are making a dream come true, that they are achieving the so-hoped femininity, self satisfaction and sexual performance.”

Brazilian journalist, MA in Semiotics and PhD candidate in Visual Arts. Head of innovation and futurism at UP Lab. Cyberpunk enthusiast and researcher.

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